Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

500 Auto Accessories!

The auto accessories market is experiencing explosive growth thanks to the ever increasing number of new vehicle models being marketed all across North America. For more than fifty years consumers have been the chief benefactors of this unrelenting growth and the selection for you has never been better. Let’s take a look at some of the many automobile accessories available to auto enthusiasts like you and how you can get your hands on what you want!

By definition, automobile accessories are those items [including parts] that do not come with your vehicle. Yes, in some cases you can purchase a fully accessorized vehicle, but for the sake of clarity I am defining auto accessories as aftermarket purchases only.

Depending on the type of vehicle you drive, the accessories available for it will vary. The more popular the model, the more likely that someone, somewhere is making custom fitted accessories for it. Indeed, America’s most popular vehicle – Ford’s full size pick up trucks – have more than 500 different types of accessories made especially for that truck. These accessories come in a variety of shapes, sizes and colors and ultimately number in the many thousands of different items when calculated separately.

The following are just some of the many accessories available to owners of Ford’s F-150 pick up truck: air deflector, air scoop, bed extender, bed rail cap, bed rails, bed wing, body armor, body kit, brake light cover, bug shield, bumper, bumper cover, bumper guard, bumper mounting kit, bumper trim, cab spoilers, car wash supplies, cargo rack, door handle, door handle cover, door panel, door sill, fender flares, fender molding, front bed cap, front bed protector, front spoiler, fuel door, graphics, grille, grille guard, grille insert, grille shell, header panel, headlight covers, headlight trim, hood hinge, hood protector, hood scoop,mirror,mirror cover, mud flaps, nerf bar mounting kit, nerf bars, push bar, rear window protector, roll pan, roof rack, roof rails, running board mounting kit, running boards, running side box board, side molding, side skirts, side step, skid plate, spoiler, sport tubes, sun shield, tail light covers, tail light guard, tailgate, tailgate cable, tailgate cap, tailgate cover, tailgate handle, tailgate handle cover, tailgate handle relocator, tailgate net, tailgate protector, tailgate spoiler, truck bed rack, truck bed side rail, valance, vent visor, visor, wheel well trim, window covers, windshield wiper, wiper cowls.

As you can see the list is quite lengthy! Staggering better describes the market.

So, how did this whole business get started? Well, for the most part we have California to thank, particularly southern California. While New Jersey gave the world the turnpike and the parkway, the Golden State brought us freeways and a beach culture popularized by such groups as the Beach Boys, who sang about cars, girls, and the youth lifestyle. Sand, surf, girls, and driving go together, so if you are going to be in your car for a long time you might as well make it comfortable and personalize it, right? Thus, companies like Covercraft got started, specializing in car covers, while other companies were launched specializing in the building or modifying of entire cars, like Saleen.

Yes, your choices for auto accessories are simply fantastic: you can outfit your car the way you want it to look by giving it your personal touch well beyond what the automaker had in mind. Hey, this is America: the land of freedom and individuality. Accessorize your car today!

Three Interior Auto Accessories You Cannot Go Without

Most of the auto enthusiasts focus on purchasing exterior car accessories to make their car look good on the road. This makes sense but as most of us look to the outside of our vehicle we tend to not consider the inside of our vehicle.

Why do most car owners focus on the outside of the vehicle? Most of us want to impress others. We act the same way when driving our cars. We want those looking at our cars to be impressed so we buy accessories to impress them. Although it is fun to impress others, there is much to be said about taking care of the interior of your vehicle.

Here are three interior auto accessories you cannot go without. The first is providing interior protection for the floor. The auto floor takes the most interior abuse. With the constant in and out grinding of shoe debris into the car carpet fibers, it does not take long for those fibers to break down. There are many ways to protect the floor. A thermoplastic tray is a popular choice. The tray is custom fit to the specific vehicle. It is available in three color choices: black, gray, and beige. The good thing about these custom molded trays is that they are flexible. They can easily be taken in and out of the car when necessary.

Rubber mats are available that are not custom to the vehicle, but by design will hold road debris in place keeping the mess off the floor. If you are running a tight budget, then vinyl protectors make sense. They are better than nothing and lay over the existing car mats.to protect them.

The second most important interior auto accessory is seat cover protection. The original seats take a lot of abuse almost the same way that the auto mats do. Constant in and out, grinding whatever is left on the seats into the seats. This is not good long term if you are trying to keep the seats looking nice, Custom seat covers are available in many fabrics. Micro Suede, PolyCotton, Velour, Blanket, Tweed, to name a few. Match the fabric to your life style and enjoy years of seat protection.

The third most important interior accessory is a seldom discussed front window heat shield. Heat shields are universal and custom made. Your best choice is the custom made version. It will mold to the specific windshield blocking all the rays of the sun. A car heats up tremendously when parked. A heat shield will not only protect the exposed dash from uv rays but will cool the car interior giving you a more comfortable car when you first get in.

Get exterior car accessories for them. Get interior car accessories for you.